Just Like Starting Over: Birch Communications Refocuses on Organic Growth

After years of acquisitions, the 20-year-old communications service provider is now looking inward, educating its partner channel on Birch's many non-POTS solutions in the cloud and data center, attending more events and preparing itself and its partners for the New IP. Senior Vice President of Alternate Channels Paul Masters, who joined Birch in 2013 when it acquired Ernest Communications where he'd served as co-founder and president, will discuss Birch's new strategy under recently appointed president and CEO Tony Tomae, its partners' opportunities and why this Birch is "not your Daddy's Birch."

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