At NFV Everywhere in Dallas Wednesday, keynote speaker Shawn Hakl, vice president of enterprise networking and innovation at Verizon Enterprise Solutions, summed up the New IP transformation in three apropos words: exhilarating, exciting and terrifying.
"It's an exciting time to be part of the industry because virtualization has arrived, but it's also terrifying and exhilarating at the same time for the possibilities is brings," said Hakl.
When it comes to those New IP possibilities -- agility, scalability and flexibility -- it's important to focus on how the possibilities can enable end-customer solutions. For example, it can allow customers to connect in more ways than ever before so they can improve their in-store experience. Enabling customers to react to change faster or use technology to provide a better experience is where providers should focus. "What's important to operators is what's important to our customers," he said.
Verizon Enterprise Solutions
Industry Transformation is Exhilarating, Exciting & Terrifying
"'Why' will drive pace of adoption instead of 'what,'" said Shawn Hakl of Verizon Enterprise Solutions. "People don't buy technology; they buy solutions that solve problems."
, like many other service providers around the world, is on a multi-year journey toward network functions virtualization (NFV) and software-defined networking (SDN). Last week the service provider launched its first service in that realm, SD-WAN, which lets its enterprise customers link applications to the network and adjust network performance based on the network. (See Verizon Rolls Out Smart WAN Services With SDN
and Verizon Tunes App Experience With SDN
Verizon went with SD-WAN first to address a specific customer demand. As enterprise users increasingly access cloud-based applications, CIOs needed to be able to connect users to apps simply, securely and reliably.
"It's a response to a direct need," said Hakl. That need? "Two words: cat videos. We've got customers whose bandwidth demands are increasing 40% each year but their IT budgets are not increasing 40%. They are using the same network architecture to run those cat videos that they are using to run their mission critical business applications."
SD-WAN technology provides the ability for the CIO to start picking the way that the user gets to the application on a much more fine-grained level. For Verizon, this type of service is all about the why, according to Hakl. "'Why' will drive pace of adoption instead of 'what,'" he said. "People don't buy technology; they buy solutions that solves problems."
— Elizabeth Miller Coyne, Editor, The New IP