Having read a CFO magazine article about the productivity (and job satisfaction) boost Tower Paddle Boards enjoyed after switching to the five-hour workday, David Rhoads, CEO and founder of Blue Street Capital, decided to put that theory into action at his firm, he tells the New IP Agency. Today, the channel-finance company operates from 8:00 a.m. to 1:00 p.m., although sales professionals are available whenever its service or solution provider financing customers need them, he notes. And, at busy periods, office hours can extend. For the most part, however, employees enjoy the abridged workdays and are extremely productive. "I'm overwhelmed with applications since switching work hours on August 1," Rhoads says. "These are mainly highly qualified finance and sales professionals who might well have never even heard of us, never mind actually apply to us, if we still had traditional work days."
With this new schedule, Blue Street attracted more mothers who could continue seeing off their children and re-enter the workforce. Veterans, leery of sitting at a desk for eight hours, were interested in learning about opportunities at the company. And employees at larger, better known firms submitted resumes because of the work-life balance, says Rhoads.
While abbreviated days to reap maximum productivity may be a pipe dream for large organizations or every department, it's certainly worthwhile considering whether a group has some flexibility with its workday, he says.